11-1 Live Concerts

11-1 is a fictional live concert held in Crown Point, Indiana. It is located on the corner of U.S. 231 and South West Street near the Downtown Square which is featured on the home page. As the name implies, 11-1 will take place every Saturday from 11 pm to 1 am. 11-1 isn't genre specific but instead depending on the available local musicians. The research for this project included inspiration from various music venue websites and simplistic 3 color designs. A distinct visual system was created and displayed in various systems including a website, poster, social media posts, and merchandise! The information below exhibits each of these designs and explains the reasoning for the distinct visual assets used throughout the 11-1 brand.